https://www.chelseabakos.com/dartmouth-skiway daily 0.75 2022-07-22 https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/fc7c3dc6-ec7a-4c12-bca4-a498c93baa9b/Laptop-mock-up.jpg Dartmouth Skiway - THE BRIEF Make something cool. Under new management, Dartmouth Skiway wanted to reenergize and reengage the mountain’s skiers. They needed a sticker design that could potentially grow into a more robust campaign in the future. It needed to break from their traditional brand and be, in their words, “just cool”. https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/f29def83-453e-4c55-b6b0-f9112af15ea7/Dartmouth-Skiway-Stickers.jpg Dartmouth Skiway - Ski Racing Bear A ski racing bear had the perfect amount of unexpectedness, while still connecting with the kids, college students and New Hampshire location. We presented a collection of options for Dartmouth Skiway to consider. They too saw the possibilities in the ski racing bear. https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/a147605f-71b5-49b3-a635-956502d6f60d/Skiway-animals_Bear---black-helmet.png Dartmouth Skiway - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/1654018591640-61UC0LY9C32PJWNCDX97/Skiway-childrens-animals-Bobcat.png Dartmouth Skiway https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/1654018668673-9SGPS1W76Q80QU3019GQ/Skiway-childrens-animals-Coyote.png Dartmouth Skiway https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/1654018724472-B4RG6XIFQOQADWO7DTRY/Skiway-childrens-animals-Wolf.png Dartmouth Skiway https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/1654018749949-NRZY0HLVMX0IFV5ULFVN/Skiway-childrens-animals-Mountain+Lion.png Dartmouth Skiway https://www.chelseabakos.com/about daily 0.75 2023-06-07 https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/bdb17c02-ee0f-4123-a5ef-882f0cfab7a4/Chelsea-Bakos-Kallgren-Arches.jpg About https://www.chelseabakos.com/home daily 1.0 2024-01-05 https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/a84bebd6-900a-4d6c-8f5e-d87b1c70369b/future-of-luxcover-mock-up.jpg Home https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/4f717454-810f-4f64-931e-fff058fb448e/helmet-on-duffle-mock-up.jpg Home https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/cf883449-8bf2-49e7-8d88-a0491dee7a20/global-rescue-partner-page-phone.jpg Home https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/1023f1ac-fb1a-4311-8c88-847d4ceb08e2/hat-mock-up.jpg Home https://www.chelseabakos.com/global-rescue-partners daily 0.75 2022-07-22 https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/a0db7d71-f470-41c5-a8c3-037f4b750790/holding-phone.jpg Global Rescue Website - THE BRIEF Improve the Existing Website The Global Rescue website faced many challenges. The original design of the site structure didn’t allow for internal page growth and the website's visual design looked outdated. Additionally, there were many ways accessibility needed be improved. A full website redesign was not feasible, instead the team set out to discover the best ways to incrementally improve the website starting with the Safe Travel Partner section. https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/0b0985b1-0a43-48bc-88f7-ba40f6d0caf7/Partner-Page-Perspective+Mock-up.jpg Global Rescue Website - THE RESULTS Measurable Success Improved accessibility Introduced sub-navigation to accommodate child pages Created an asset the sales team could utilize for lead nurturing Reduced the page’s bounce rate by 20% https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/687e0540-4aba-4cbb-b54c-e314ba815ce5/Partner-pagesArtboard-1.png Global Rescue Website https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/2ac7a92b-a560-4873-8eb4-35b53d1fd719/brochure-mockupArtboard-3.png Global Rescue Website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/8e7602d9-f698-4473-9785-8fcd712ac3cc/Partner-pagesArtboard-2.png Global Rescue Website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/1649017746716-AYZREIYTW1IZV7NDJGV0/Dartmouth-Skiway-Stickers.jpg Global Rescue Website https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/1649022342129-S5V9QE7YXVFTFQ5N6ILN/helmet-profile-mock-up.jpg Global Rescue Website https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/1649017723539-5OURFQUERE42MXUFRXWI/Hoodie-mock-up.jpg Global Rescue Website https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Global Rescue Website https://www.chelseabakos.com/under-construction daily 0.75 2022-05-20 https://www.chelseabakos.com/bits-and-bobs daily 0.75 2022-07-12 https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/a73fd00b-4c66-4a89-8536-b80099dc1a83/Dartmouth+Skiway+Lupines.jpg Design bits and bobs Apparel design for Dartmouth Skiway featuring lupines https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/25a66a42-7e4f-4831-bf5a-d14bbe11a5c1/Second-%26-Vine%2C-Everett_OM_10.2018_v3_%28High-Pages%29-1.jpg Design bits and bobs https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/9220a6b9-00bc-4653-86a2-0835726e7453/Second-%26-Vine%2C-Everett_OM_10.2018_v3_%28High-Pages%29-20.jpg Design bits and bobs https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/1b16bdee-a73f-4e66-8a62-45114f66ea86/Longfellow+50.jpg Design bits and bobs Anniversary logo for Longfellow Washington Headquarters National Historic Site https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/56c3e826-aa58-43a0-b798-f8746d3424c3/Second-%26-Vine%2C-Everett_OM_10.2018_v3_%28High-Pages%29-2.jpg Design bits and bobs https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/25a66a42-7e4f-4831-bf5a-d14bbe11a5c1/Second-%26-Vine%2C-Everett_OM_10.2018_v3_%28High-Pages%29-1.jpg Design bits and bobs https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/92688e79-75c2-402b-b531-3047c87f9152/Cole+Electric.jpg Design bits and bobs Logo for Cole Electric and submark with CEI https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/f955b8b2-062a-45e1-91ca-696af7c712a9/Second-%26-Vine%2C-Everett_OM_10.2018_v3_%28High-Pages%29-3.jpg Design bits and bobs https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/56c3e826-aa58-43a0-b798-f8746d3424c3/Second-%26-Vine%2C-Everett_OM_10.2018_v3_%28High-Pages%29-2.jpg Design bits and bobs 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bits and bobs https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/d8f1648a-5481-4985-a87c-76a527d8b9b9/Second-%26-Vine%2C-Everett_OM_10.2018_v3_%28High-Pages%29-4.jpg Design bits and bobs https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/c8a78de5-09fb-4b7c-a5f9-9698320c0f43/AAA-number-validation.gif Design bits and bobs UI interaction for AAA membership number confirmation https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/79a24472-da4c-412e-b7ff-1532c6a0fb33/Second-%26-Vine%2C-Everett_OM_10.2018_v3_%28High-Pages%29-6.jpg Design bits and bobs https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/79eb5ff2-2e88-43da-a974-c0583da8fc02/Second-%26-Vine%2C-Everett_OM_10.2018_v3_%28High-Pages%29-5.jpg Design bits and bobs https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/b8b36ddb-fcc5-4581-a154-a0f75ba5ecd4/Ski+Bear.jpg Design bits and bobs Sticker and apparel design for Dartmouth Skiway of a skiracing black bear https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/d4abef6d-5d99-4e48-99ff-848d23c9e597/Second-%26-Vine%2C-Everett_OM_10.2018_v3_%28High-Pages%29-7.jpg Design bits and bobs https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/79a24472-da4c-412e-b7ff-1532c6a0fb33/Second-%26-Vine%2C-Everett_OM_10.2018_v3_%28High-Pages%29-6.jpg Design bits and bobs https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/38601377-e840-4cc5-860c-d950d8bd43af/Lupine+Snowflake.jpg Design bits and bobs Apparel design for Dartmouth Skiway of a snowflake made out of lupines https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/35283aa6-bd57-44a4-8904-7e67c5ff077e/Second-%26-Vine%2C-Everett_OM_10.2018_v3_%28High-Pages%29-8.jpg Design bits and bobs https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/d4abef6d-5d99-4e48-99ff-848d23c9e597/Second-%26-Vine%2C-Everett_OM_10.2018_v3_%28High-Pages%29-7.jpg Design bits and bobs https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/2011c0a4-68ea-42c0-930b-f0653b4f2211/Hazelroot.jpg Design bits and bobs Logo for Hazelroot facial oils https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/84d91182-5f88-459f-bdc7-f2fdf00f5cee/Second-%26-Vine%2C-Everett_OM_10.2018_v3_%28High-Pages%29-9.jpg Design bits and bobs https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/35283aa6-bd57-44a4-8904-7e67c5ff077e/Second-%26-Vine%2C-Everett_OM_10.2018_v3_%28High-Pages%29-8.jpg Design bits and bobs https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/92528c6a-9069-453e-9660-c56331497729/expanding-icons-cropped.gif Design bits and bobs UI interaction showing icons with headlines that expand to show descriptions https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/9025a978-1fb1-48ea-ba53-66d7c9022643/Second-%26-Vine%2C-Everett_OM_10.2018_v3_%28High-Pages%29-10.jpg Design bits and bobs https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/84d91182-5f88-459f-bdc7-f2fdf00f5cee/Second-%26-Vine%2C-Everett_OM_10.2018_v3_%28High-Pages%29-9.jpg Design bits and bobs https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/68e4d382-8302-4286-b1c7-1171ae15e728/Yoga.jpg Design bits and bobs Illustration of a woman doing yoga https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/27a1e0bb-37ab-4141-97fa-54c40ae93a8d/Second-%26-Vine%2C-Everett_OM_10.2018_v3_%28High-Pages%29-11.jpg Design bits and bobs https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/9025a978-1fb1-48ea-ba53-66d7c9022643/Second-%26-Vine%2C-Everett_OM_10.2018_v3_%28High-Pages%29-10.jpg Design bits and bobs https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/3b93bc3e-e774-4f7f-bc1c-2647df2de5cf/Skiway+Wolves.jpg Design bits and bobs Dartmouth Skiway kids ski program sign for the Wolves https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/732d8c45-1474-4032-9cbb-382f47ba4738/Second-%26-Vine%2C-Everett_OM_10.2018_v3_%28High-Pages%29-12.jpg Design bits and bobs https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/27a1e0bb-37ab-4141-97fa-54c40ae93a8d/Second-%26-Vine%2C-Everett_OM_10.2018_v3_%28High-Pages%29-11.jpg Design bits and bobs https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/79a6d00e-4568-4168-972e-b17ae3d4cfdb/Ooh+Lala.jpg Design bits and bobs Logo for Ooh LaLa Dessert Bar https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/3065d2be-ecbc-4a59-a06e-0465352dc909/Second-%26-Vine%2C-Everett_OM_10.2018_v3_%28High-Pages%29-13.jpg Design bits and bobs https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/732d8c45-1474-4032-9cbb-382f47ba4738/Second-%26-Vine%2C-Everett_OM_10.2018_v3_%28High-Pages%29-12.jpg Design bits and bobs https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/519ad3c2-0a01-44f4-ad32-95962724cd1b/data+center.png Design bits and bobs Placemat and infograph for CBRE data center and network solutions https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/fbb391c5-0583-4d0f-a20c-7ab25c4b3b39/Second-%26-Vine%2C-Everett_OM_10.2018_v3_%28High-Pages%29-14.jpg Design bits and bobs https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/3065d2be-ecbc-4a59-a06e-0465352dc909/Second-%26-Vine%2C-Everett_OM_10.2018_v3_%28High-Pages%29-13.jpg Design bits and bobs https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/2b4c87f1-2b39-44fc-ab37-4588e60f7fd0/Second-%26-Vine%2C-Everett_OM_10.2018_v3_%28High-Pages%29-15.jpg Design bits and bobs https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/fbb391c5-0583-4d0f-a20c-7ab25c4b3b39/Second-%26-Vine%2C-Everett_OM_10.2018_v3_%28High-Pages%29-14.jpg Design bits and bobs 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https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/043cf941-8a87-47a0-8c2d-6b116bfee11c/Second-%26-Vine%2C-Everett_OM_10.2018_v3_%28High-Pages%29-17.jpg Design bits and bobs https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/6cd94711-6fec-453c-8340-ae402e9e38db/Second-%26-Vine%2C-Everett_OM_10.2018_v3_%28High-Pages%29-19.jpg Design bits and bobs https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/76ed9883-9b2b-4a0e-b3c5-3b791e608561/Second-%26-Vine%2C-Everett_OM_10.2018_v3_%28High-Pages%29-18.jpg Design bits and bobs https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/9220a6b9-00bc-4653-86a2-0835726e7453/Second-%26-Vine%2C-Everett_OM_10.2018_v3_%28High-Pages%29-20.jpg Design bits and bobs https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/6cd94711-6fec-453c-8340-ae402e9e38db/Second-%26-Vine%2C-Everett_OM_10.2018_v3_%28High-Pages%29-19.jpg Design bits and bobs https://www.chelseabakos.com/contact daily 0.75 2023-01-07 https://www.chelseabakos.com/future-of-luxury-travel daily 0.75 2022-08-01 https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/a84bebd6-900a-4d6c-8f5e-d87b1c70369b/future-of-luxcover-mock-up.jpg Future of Luxury Travel - THE BRIEF Make Contact The sales team saw an opportunity to partner with luxury tour operators. To reach the target audience in a meaningful way, we developed a report to promote on LinkedIn which positioned Global Rescue as thought leaders and could be used for lead generation. https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/988ce49e-c00c-412e-999f-dcd0d225afc5/The-Future-of-Luxury-Travel_linkedin-ads.jpg Future of Luxury Travel - Testing & Learning As one of the most robust lead gen campaigns we’d yet run, we took the opportunity to learn a bit about how this audience responded to different creatives. We tested two variables, the headline and the image, with the same target audience receiving all eight variations. On one set of ads we posed a question, while one the other we had a statement. For the image, we compared a mock-up of the asset vs a travel photo. As a whole this campaign was a success, with Global Rescue’s ad out performing 98% of ads on LinkedIn and creating a plethora of high scoring leads for our sales team. Additionally, this confirmed my hypothesis that a depicting the asset for download would out perform the rest. https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/3933901c-2ac1-4c41-940b-a75ff6474175/The+Future+of+Luxury+Travel_1.jpg Future of Luxury Travel Cover of The Future of Luxury Travel https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/a60d3385-8318-4f82-8d1e-11f844c8fb5c/The+Future+of+Luxury+Travel_2.jpg Future of Luxury Travel https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/9a7f612c-26ee-4251-8657-f6aae74f0f03/The+Future+of+Luxury+Travel_3.jpg Future of Luxury Travel https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/2ca4355f-f3e9-47fa-8e13-0ead99f13e18/The+Future+of+Luxury+Travel_4.jpg Future of Luxury Travel https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/5c1f426e-0362-48d9-ba1e-46c9d65f06b3/The+Future+of+Luxury+Travel_5.jpg Future of Luxury Travel https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/22fd787f-6825-4a83-ad3c-a69b9efc42ba/The+Future+of+Luxury+Travel_6.jpg Future of Luxury Travel https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/1695fb50-6c1b-446a-93d2-b098ae5ac9cd/The+Future+of+Luxury+Travel_7.jpg Future of Luxury Travel https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/55e79da2-a32e-4859-999f-b2652bdb0d6b/The+Future+of+Luxury+Travel_8.jpg Future of Luxury Travel https://www.chelseabakos.com/404 daily 0.75 2022-07-12 https://images.squarespace-cdn.com/content/v1/6249ec007e383e4b1b0be53f/0cb0252c-939b-4dbb-91dd-360fb9fd7bdd/abol-hiking-mount-hunger.jpg 404 - Make it stand out Whatever it is, the way you tell your story online can make all the difference.